Power cord changed my life

Reference Power cable - USPowerCablePower cord changed my life—a story of how a Power cord changed my life because I wanted to buy a DVD player. A real breakthrough happened in 1997 as the first DVD player introduced into the marketplace. And my wish to add a DVD player to my system started me down the path to what I am doing now. Which is making great audio cables and helping other to improve their sound!


I am originally from the United Kingdom but moved to Vilnius, Lithuania in 1998. My audio system comprised of a Denon amplifier, Denon CD player and a techniques turntable. I also had a pair of Tannoy loudspeakers and was using the power cords, and cables supplied. The sound of my system was excellent (so I thought) but wanted to add a DVD player to keep up with the Jones!

At this time, Vilnius saw many changes. One day as I was walking through the ‘Old town’, I discovered a shop that sold DVD players. The shop also sold ‘Hi-end’ audio components. And, I was amazed to see a shop of this standard, in the Baltics.


As I entered the shop, a gentleman approached me and introduced himself. Dennis asked what I was looking for, and luckily he spoke English so made communication very easy. I told him what I needed and invited me into his ‘Listening room’. I was very impressed with the high standards and the components the room contained.

Avd.lt listening roomwas in a different world. And, when Dennis asked what equipment I was using. I felt a bit embarrassed. Giving Dennis my list of gear made me realise how far down the audio ladder it was (as the real ‘hi-end ‘ audio played softly in the background).


Dennis suggested that I should listen to a used Esoteric DV-60. The DV-60 was about a year old and in perfect condition. I was more than happy to listen and watch the movie, but this confirmed how far behind I was in the audio world. As Dennis hooked up the DVD player, I noticed he changed the power cord. Dennis replaced the black power cord with a long and thicker purple power cord made by a company called Nordost.

Power cord changed my life I asked Dennis why he changed the power cord. He looked at me, smiled and said: “Because I want it to sound the best for you”. Looking back, I said, “But how can that make any difference to the sound”. Dennis demonstrated how a power cord made a difference as he changed from one Power cord to the other. And his simple action was the start of everything for me!

Until this meeting, I was unaware a Power cord could make any difference upon the sound produced at the loudspeakers. I had always been content using the power cord supplied.

I thought the people manufacturing the equipment also supplied the correct Power cord (which seemed to make sense) and had no idea about the research and developments in this area. The reason why I was sceptical was the fact that I had never been told about cables or Power cords and never had the opportunity actually to listen to the differences myself.

Over the next two years, I upgraded my audio equipment, which included all components, cables, and Power cords. I was no longer a sceptic as I have proved everything to myself. I was pleased because my sound was now on a different level. You see, I was very fortunate because I was able to hear the differences a cable made and understood how everything functioned.

Dennis and I become good friends and one day invited to attend a two-day seminar. The seminar was held at a hotel in Vilnius and hosted by a company called Nordost and was to demonstrate the difference between audio cables. During the workshop was when I became aware of just how vital a Power cord and audio cables were.


Thirty people were attending. And, from Lithuania, Latvia, Estonia, and Russia. The speaker was a Norwegian engineer from Nordost who started the presentation by introducing the range of Nordost cables. The prices started at 350 euros and finished at 20,000 euros. The selection was excellent and contained Power cords, Interconnect cables, and Loudspeaker cables.

conferenceThe Demonstration was impressive because of several other manufactures cables used for comparison. For most people, it was clear when a line was changed because the quality of the sound changed. The sound because more open with better energy. I could hear changes through the range. But with the last three cables, the changes were so small it was virtually impossible to listen to the minute differences.

There were six people in the group. And, said they could not hear any difference at all, and it was all bullshit. They did not attend the second day. Only three people could listen to disagreements over the entire range. Ten people could easily hear changes up to 70% of the spectrum. And, demonstrated people are different and listen to things differently. If you are a person who can perceive the differences, then you are fortunate!

What did I learn?

The seminar lasted three days because of the interest with some of the local dealers. We decided to hold another day’s training in the listening room, where I first met Dennis. People came and brought their components and cables to test. And, was excellent training for everyone and proved everything mentioned at the seminar

The first thing I learned. It was not the power running from the power station to the power outlet, but what is in front of the component. Also, a part supplied by a two-meter Power cord does sound better than a one meter Power cord. And a more expensive power cord does make the system better than a standard Power cord. And this is because the Power cord is in front of the component.

Choking effect

The second thing I learned was a cable could choke the sound. A standard Power cord (as supplied with the component) made to transfer power. But the question is, how exactly is the Power cord constructed.

What restrictions are the Power cords imposing on the flow of electricity during the transfer? Is the Power cord oxygen-free? And is the Power cord of high quality. These are things that will choke, restrict and change the flow of electricity passing through the Power cord.

Polarity Power cord changed my life.

The third thing I learned was about the effect of incorrect polarity. Polarity is something often overlooked but is essential every Power cord is connected the same way. We used electrician’s screwdriver to check because it was easy.

The power cord plugged in, and the screwdriver put into the right-hand side of the IEC connector. We got a red light, which indicated the Power cord correctly positioned. But, if there has been no light, we would have rotated the Power cord 180 degrees and checked again. This operation took two minutes but did make a difference to the sound heard.


The fourth that I learned about was cable length. The cable’s length applies to the Power cord, Interconnects and Loudspeakers cables. It certainly did make a difference when a three-meter loudspeaker cable replaced a two-meter. In the same manner, when one meter interconnects were replaced by a two-meter. And when a two-meter power cord returned a one-meter. The result in each case was natural to hear because it made the sound appear fuller in the listening room.


There are no clinical trials, scientific studies or measurements made on audio cables and power cords. Nothing has ever done. The reason is the lack of equipment necessary to measure the performance of the sound. How can you regulate the feelings, emotions, and elements that make the sound? Also the width, depth, and dimension of the music? How to measure the quality, quantity, and dynamics of the sound? If you know, then please share because we all would like to know.

Sound advice

You can visit your local Hi-fi shop and test a Power cord or a cable. Then and only then will you will know if it’s for you. I wish to finish by saying always believe in yourself. And, never listen to what other people tell you. Because maybe they have never experienced this themselves. Don’t get hooked into stupid conversations because many people say it’s all rubbish!. And, always test cables yourself in your listening room.

Jan 2020 

Nineteen years have passed, and I am in a different position than the day I went to buy a DVD player. Over the past five years, I have developed a range of cables that outperform many of the top audio lines. And, at a fraction of the price. I make high cables and have customers. Who have great stories? And, I want to share my knowledge to help a person, improve their audio system. And, now I can say, a Power cord changed my life.

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